CREATING A BUSINESS NAME

What’s in a business name?

Today, your business name and your brand have become synonymous. It’s important that you choose a business name that can easily stand out from the crowd and convey what you’re trying to sell.

How to create a great business name

1. First, plan your marketing campaign. Check out the territory, research your target consumers, and plan your content. Knowing what your competitors are up to will help you formulate the tone and feel of your name. If you want to stand out in the market, think about what will make your product or service different.
2. Think about what your business is all about. Your business name can be a brand name, keyword or humorous or catchy word or phrase. Sometimes taking a small element that identifies your business can give it market cache. Today’s consumers reward wit and humor.
3. Sometimes it just pays to be different and pick something completely out of the ordinary!
4. Once you choose a business name, use www.uspto.gov to search for companies that may own a trademark. A Google search will also allow you to check for local businesses with the same or a related name. If there are no claims on your domain name, you can use an online trademark company to trademark your name or secure an attorney.

We Can Make It Easy

Avteo’s cost-effective naming services can create a custom name for your business. We create a name and a brand that is uniquely tied to your company’s personality and your product or service. We can also completely brand your company with a tagline and matching logo.

Recent Highlights