PRODUCT NAME

At Avteo we believe that great product naming is all about the process and procedures. The first thing we do is survey the marketplace so we understand the target audience and competitors in the field if any at all. It’s possible that theproduct might be so new and revolutionary that there may be no competitors! Making sure that the name coordinates with the overall brand so that the name hits all of the feelings that the brand evokes is particularly important. Next up is a process to make sure the name is linguistically sound and that there are no trademark issues.